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To better understand how you can improve your brand identity and customer experience, it is important to set benchmarks and understand how the most successful brands operate. If you are looking at successful brands of the past year, you may be asking - which brands were the most popular in 2024? Here is a better look at popular global brands in the past year. 

What Were the Best Global Brands in 2024?

The world's most popular and valuable global brands consistently demonstrate an ability to connect with their customers on multiple levels and on a variety of platforms. This level of global popularity is built on a foundation of innovation, exceptional customer experiences, a high perception of quality and value, strong customer connections, and the ability to adapt to changing market dynamics and consumer preferences. 

Tech-based brands continue to dominate the landscape on the list of most popular global brands based on data provided by Kantar BrandZ with many brands leveraging AI and strong brand equity to drive growth. Here are the top global brands in 2024:

• Apple - $1,015.9 Billion Brand Value: Apple continues to be an elite global brand and was the first brand to surpass a $1 trillion brand valuation. Its success was driven by a strong ecosystem, innovative products, and premium positioning.
• Google - $753.47 Billion Brand Value: Google has maintained its position, dominating the market in online search, AI development, and an impressive suite of digital services.
• Microsoft - $712.88 Billion Brand Value: Microsoft showed significant growth in 2024, influenced by its advancements and integration of AI across its software and cloud-based products and services.
• Amazon - $576.62 Billion Brand Value: Amazon is a global leader in the e-commerce industry and cloud computing, providing innovation in logistics and customer convenience.
• McDonald's - $221.90 Billion Brand Value: McDonald’s has global appeal and the brand’s success was enhanced by innovation that includes the use of AI for dynamic menu boards and order prediction.
• NVIDIA - $201.84 Billion Brand Value: This brand made a big leap in the rankings with a 178% increase in brand value, which was underscored by the growth and importance of AI and high-performance computing.
• Visa - $188.93 Billion Brand Value: Visa continued to be a dominant force in global payments and has built a brand on trust and widespread accessibility.
• Facebook - $166.75 Billion Brand Value: Facebook returned to the top 10 in the rankings, highlighting the value of its massive social network and user engagement.
• Oracle - $145.50 Billion Brand Value: This is the first time Oracle has been in the top 10 of the global rankings, a reflection of its strength in enterprise software and cloud-based data solutions.
• Tencent - $135.22 Billion Brand Value: Tencent is a premium brand in technology, social media, and gaming, with a broad influence in Asian markets.

How To Build a Brand

Building a popular and long-lasting brand is a strategic endeavor that takes time and goes beyond just a logo or marketing campaigns. It requires a deep understanding of your audience and a commitment to consistently delivering on your brand promise. Here are key steps you can take to build a popular brand:

• Define Your Brand Identity: You need to clearly articulate your mission, vision, values, brand voice, and visual identity. Know what your brand stands for and how it benefits customers.
• Know Your Target Audience: Make sure to conduct thorough research to identify your ideal customers, their needs, preferences, pain points, and behaviors. Create detailed customer portfolios and categories to factor into your brand.
• Deliver Consistent Brand Messaging and Experiences: Ensure your brand's message, tone, and values are communicated consistently across all touchpoints and customer interactions, from marketing to sales to service.
• Provide Exceptional Value and Quality: Offer high-quality products or services that consistently meet or exceed customer expectations and solve their problems effectively. Use customer feedback to learn how you can improve products and services.
• Focus on the Customer Experience: It is important that you create positive, consistent, and memorable experiences for your customers at every touchpoint of their journey. Excellent customer experience builds trust and loyalty and leads to long-term success.
• Engage and Build a Community: Brands should interact with their audience authentically on the most relevant platforms, encourage user-generated content, and build a sense of community around your brand.
• Innovate and Adapt: It is important to continuously monitor market trends, listen to customer feedback, and be willing to evolve your offerings and strategies to stay relevant and competitive.

‍READ MORE: Top 8 Automotive Brands with the Most Loyal Customers

The journey to becoming a leading global name is complicated - but a better understanding of which brands were the most popular in 2024 reveals common themes of customer-focuses strategies, innovation, and strong brand building. These top brands don't just sell products or services. They build relationships, deliver consistent value, and create meaningful customer experiences. For any business that hopes to build a popular brand, focusing on a comprehensive customer experience management strategy is critical.

Contact boostCX for a demo of our customer experience management platform and solutions!

A good customer experience is key to the success for many companies and there are many customer experience strategies that can help you and your business reach your goals. With that being said, many businesses want to know - what is the best customer experience strategy? We hope that this overview created by boostCX will highlight how you can improve the customer experience with the right strategy.

How To Build Customer Experience Management Strategies

In a customer-focused world, it is critical that you implement a robust customer experience management (CXM) strategy. It's essential for business survival and growth. A well-defined and well thought out strategy helps ensure that all customer interactions are purpose driven, positive, and aligned with your brand values.

Here are several key steps to building a customer experience management strategy:

1. Understand Your Customers: Use data to create customer portfolios and classifications, and map out their journeys to better identify customer needs, pain points, and expectations at every touchpoint.
2. Define Your Customer Experience Goals: Create a clear vision and clear goals for your customer experience that align with your brand identity and overall business objectives. Set measurable goals for your strategies.
3. Collect Customer Feedback Consistently: Implement features and solutions (surveys, customer reviews, social listening, direct interactions) to collect customer feedback across multiple channels throughout the customer lifecycle.
4. Empower Your Employees: Give your teams the training, tools, knowledge, and authority they need to deliver exceptional experiences. Build  a customer-focused culture throughout your business.
5. Personalize Customer Interactions: Use customer data to tailor communications, offers, and support to individual customers. This makes customers feel valued.
6. Measure and Analyze Customer Experience Metrics: Track key performance indicators (KPIs) like Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) to monitor progress and identify areas for improvement.   
7. Act on Data: Use the customer feedback and data collected to make real improvements to processes, products, and services based on data not emotion. Customer experience management is a continuous cycle of learning and refinement.

Top 5 Most Effective Customer Experience Management Strategies

While the steps above outline how to build the framework for customer experience management, there are certain strategies that consistently prove effective in delivering quality customer experiences. Many of the customer experience management strategies listed below are not exclusive and work best when used together as parts of an overarching strategy.

• Provide Consistent Omnichannel Experiences: Focus on delivering a consistent, and integrated customer experience across all channels and touchpoints with your business, whether digital or physical.
• Employ Data-Driven Hyper-Personalization: Use customer data, analytics, and AI-powered solutions to deliver personalized and relevant experiences for your customers that can include product recommendations, offers, and individual communications.
• Provide Proactive Customer Service and Support: Go beyond reactive problem-solving and your customers’ needs. Offer assistance before customers ask and address potential issues before they escalate by using predictive analytics and timely alerts.
• Empower Employees and Build a Customer-Focused Culture: Invest heavily in training, equipping, and empowering employees - especially customer-facing staff - to own the customer experience and make decisions that prioritize customer satisfaction and are supported by a customer-first mindset.
• Create a Continuous Feedback and Improvement Loop: Build a robust system for collecting customer feedback in real-time, analyzing it for potential insights, and implement changes and improvements quickly to the customer journey.

‍READ MORE: Top 5 Challenges in Customer Experience Management 

What is the best customer experience management strategy? The real answer is - it may be different from one business to the next - and an overall plan may involve multiple customer experience management strategies. The key is understanding your customers, empowering employees to deliver an excellent experience, and adapting to changing customer expectations with continuous feedback and improvement.

Contact boostCX for a demo of our customer experience management platform and establish your own strategy for success!

When you examine customer experience management (CXM), it is critical that you understand customer loyalty. Net Promoter Score (NPS) may be the most widely adopted Key Performance Indicator (KPI) for measuring customer loyalty.

NPS quantifies a customer's willingness to recommend your company, product, or service to a friend or colleague, based on their response to a single question - On a scale of 0 to 10, how likely are you to recommend us to a friend? This simple metric helps businesses categorize customers into Promoters (9-10), Passives (7-8), and Detractors (0-6) based on their responses and provides a clear indicator of overall sentiment and potential for growth.

When you go more in-depth into this KPI, understanding the differences between Transactional and Relational Net Promoter Scores is a key to better leveraging this powerful metric effectively across different aspects of your business.

Transactional NPS vs. Relational NPS

While both types of NPS measure customer loyalty, they serve distinct purposes and are implemented at different stages of the customer journey:

• Relational NPS (rNPS): This type of NPS survey is designed to measure a customer's overall loyalty and satisfaction with your company or brand as a whole. In most cases, it is conducted at regular intervals, such as quarterly or annually, or after a significant period of customer loyalty. Relational NPS provides a high-level view of the long-term health of your customer relationships and perception of your brand.
• Transactional NPS (tNPS): By comparison, Transactional NPS measures customer satisfaction and loyalty immediately after a specific interaction, transaction, or customer touchpoint. This could be after a purchase, a customer service call, an online order, a product installation, or a visit to your retail store. tNPS is an event-based metric and provides immediate, in-depth feedback on specific experiences your customers have had.

Why You Should Track Relational NPS?

Relational NPS offers a broader, more comprehensive view of customer loyalty and the overall health of your brand. It can measure long-term customer sentiment and can be a strong predictor of future business growth, customer churn, and customer lifetime value. Here is a better look at a few key reasons you should consider tracking Relational NPS:

• Gauge Overall Brand Loyalty: rNPS measures the strength of the customer's entire relationship with your brand, not a single interaction, and reflects cumulative experiences. Annual Relational NPS surveys help to understand overall customer loyalty and track how it is trending year-over-year.
• Predict Future Growth and Customer Churn: Higher Relational NPS scores can correlate with increased customer retention, more repeat purchases, and a higher number of positive referrals, which all point to long-term growth. A subscription-based streaming service could track Relational NPS quarterly and gain insight on declining trends that can signal an increased risk of customer churn.
• Make Strategic Decisions: This data helps identify broad areas for strategic focus to improve the overall customer relationship, brand perception, and long-term strategy. A car manufacturer might use Relational NPS feedback to understand how its brand is perceived overall and use the data to influence long-term product development and marketing strategies.
• Benchmark Against Competitors: Relational NPS is a common metric for businesses and it can allow for general benchmarking against competitors to help understand your position in terms of customer loyalty. A tech company might compare its Relational NPS to published industry averages to see how its overall customer loyalty stacks up.

Why You Should Track Transactional NPS?

Transactional NPS offers immediate and specific insights that are valuable in identifying and addressing key pain points in the customer journey. It allows businesses to quickly and easily pinpoint operational strengths and weaknesses, and allows them to make data-driven improvements to the customer journey. Here is a closer look at reasons why you may want to track Transactional NPS:
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• Pinpoint Specific Issues: Transactional NPS helps identify exactly where in the customer journey things are going well or poorly and provides focused feedback. For example, a retail company can use tNPS after an online checkout and discover low scores are linked to a confusing step in the payment process and make improvements.
• Enable Quick Service Recovery: A low Transactional NPS score can provide immediate alerts and follow-up procedures with dissatisfied customers to resolve their issue quickly. A good example is that a software company's support team could contact a user who gave a low tNPS after a support chat to offer additional assistance and turn a negative experience into a positive one.
• Monitor Performance of Key Interactions: This KPI allows businesses to consistently track how well critical touchpoints - like product onboarding, a service call, or a delivery experience - are performing over time. Airlines could use tNPS after each flight to independently monitor satisfaction with the check-in process, in-flight service, and baggage handling.
• Empower Frontline Teams: Transactional NPS provides direct feedback to the teams that are responsible for specific customer interactions and help them understand their impact and identify areas for improvement. A hotel chain might share tNPS scores from post-stay surveys related to the check-in experience with their front desk staff to highlight opportunities for improvement.

‍READ MORE: How To Create a Net Promoter Score Survey

It is important to understand and recognize the differences and uses of transactional and relational NPS for your business. This data allows businesses to deploy a more complete and effective customer experience management strategy that will help promote long-term growth and success of your brand.

Contact boostCX for a demo of our customer experience management platform and find solutions that will help you track and analyze your Net Promoter Score!

Omnichannel customer experiences ensure that your customers have a flawless and consistent experience no matter where they interact with your business, whether it is in person, online, by phone, or by mobile app. Businesses who are unfamiliar with omnichannel strategies may be asking, why use omnichannel customer experience management strategies? We are here to help answer your questions about customer experience management at boostCX.

Top 5 Reasons to Use Omnichannel Customer Experience Strategies

The omnichannel customer experience is a multi-channel approach that provides the customer with a consistent and integrated experience at every touchpoint, ensuring that context and conversation history follow them as they interact with your business. Whether it's an automotive dealership helping a customer with online research, scheduling an in-person test drive, or providing post-purchase service reminders via an app, or a retail brand allowing a shopper to browse on their phone, purchase online, and return an item in-store with consistent support, omnichannel strategies are universal and effective.

Investing in an omnichannel strategy offers significant advantages:

1. Consistent Customer Experience

Omnichannel strategies ensure your brand's voice, information, and service quality are consistent across all customer touchpoints, to build trust and reliability with your business. For example - a retail customer who asks a product question via website chat can later call customer service, and the phone agent can seamlessly pick up where they left off in the conversation with an accurate chat history. Companies with strong omnichannel customer engagement strategies retain an average of 89% of their customers, versus 33% for those with weaker strategies.

2. Improved Personalization

Personalization of the customer experience is key to success in many industries as 80% of consumers are more likely to purchase when they have a personalized experience. By integrating data from multiple channels into a comprehensive customer profile, businesses gain a complete view of individual preferences and behaviors, allowing them to be more effective in personalizing experiences. Automotive dealerships, for example, can combine a customer's online vehicle configuration choices with past service records to offer a relevant maintenance packages or personalized offers. 

3. Improved Engagement with Customers

Meeting customers on the channels they prefer and where they are most active and maintaining a continuous, consistent conversation makes interactions more effective and enhances engagement. Imagine a travel agency sending a flight delay notification via SMS and including a link to rebook the flight directly, with phone agents aware of the situation if the customer chooses to call. This is convenient for customers and powerful for marketing teams using multiple channels to create higher order rates.

4. Improved Data and Analytics of the Customer Experience

Data and analytics are key to the success of many businesses and an omnichannel strategy breaks down data silos and consolidates customer information from all touchpoints into a single, comprehensive view. This promotes more relevant analytics about the customer journey, behavioral patterns, and friction points. For example - a supermarket chain can analyze data from online orders, loyalty program purchases, mobile app interactions, and customer service calls to identify popular products or better understand where customer service can be improved across the entire shopping experience.

5. Improved Customer Experience KPIs

The combined benefits of consistent, personalized, and enhanced engagement through omnichannel strategies leads to better performance on key customer experience KPIs. Businesses that effectively implement omnichannel engagement see an average 9.5% year-over-year increase in annual revenue, compared to just 3.4% for companies with weaker, more limited strategies. This indicates a positive impact on reducing customer churn and improving overall customer loyalty metrics.

‍READ MORE: What Is an Integrated Customer Experience Model?

In the modern economy, customers dictate how and when they interact with your business and understanding why you should use omnichannel customer experience management strategies is almost a requirement for success. It is all about creating a unified, consistent, and customer-focused experience that meets expectations, builds stronger relationships, and drives long-term growth for any business.

Contact boostCX for a demo of our customer experience management platform!