The boostCX Blog

Businesses that understand the value of a premium customer experience and how it helps establish a brand identity and improve customer satisfaction and loyalty may be in search of the right customer experience management software. You may not know how to find the right customer experience management software to fit your business with all the tools you need and this overview may help you determine what tools and features you need to upgrade the customer experience at your business. 

Before you dive into the deep end with demos and pricing, it's important to ask the right questions about potential customer experience management software and platforms. When evaluating CXM platforms, it is important to ask the right questions:

• Does this software integrate with my existing systems? – The ability of a platform to integrate with other systems like a CRM ensures seamless data flow and avoids operational silos.
• How comprehensive are the reporting and analytics features? – This helps you gain actionable data and make decisions based on that data rather than theories.
• Is the software scalable to my needs? – It is important to find a platform that can be scaled to fit your needs and this guarantees long-term value and avoids future migrations.

5 Features You Need for Customer Experience Management

A complete and comprehensive customer experience management platform should equip you with the tools to understand, engage with, and improve the experience of your customers at every touchpoint. Here are five key features to look for in a high-quality CXM software:

1. Omnichannel Support

In the modern digital age, customers expect the same personalized interaction across multiple channels. A high-quality CXM platform with omnichannel support allows you to manage interactions from email, phone, SMS, social media, and in-app messaging, to provide a consistent and unified customer experience at every touchpoint. boostCX provides omnichannel support for customers and provides CX Scorecards to give you a complete view of your customer experience and how it can be upgraded. 

2. Customer Feedback and Survey Tools

Understanding your customers' needs and preferences is key to success and customer feedback is vital. Look for a CXM that provides tools to enable you to collect feedback through various methods, including surveys, ratings, and reviews. These tools should help you create customizable surveys and detailed reporting to help you collect and analyze customer feedback to identify areas for improvement. boostCX provides easy-to-use survey builders and collects feedback across multiple channels with multilingual support to help you reach all your customers.

3. Easy-to-Use Interface

A user-friendly interface is important to ensure the platform is used to its full capabilities and maximizes efficiency for your business. The software should be intuitive and easy to navigate, allowing your team to quickly access and utilize its features without extensive training. An easy interface increases efficiency and helps drive success.   

4. Social Media Engagement

Social media is a powerful platform for customer interaction and building your brand and connecting with customers. A good CXM platform should allow you to monitor social media mentions, respond to comments and reviews, and engage with customers more proactively. This helps you build brand loyalty and manage your online reputation on multiple platforms. boostCX offers Social Reputation Management with engagement tools to help manage your online presence.

5. AI Capabilities

Artificial Intelligence (AI) can revolutionize your CXM strategy. AI-powered features like sentiment analysis, personalized recommendations, and automated responses can help you deliver more efficient and personalized customer experiences. AI can also create scorecards with actionable insights. boostCX leverages AI capabilities to provide actionable insights and improve customer experience.

READ MORE: What Is the ROI for Customer Experience Management?

Choosing the right customer experience management software is a critical decision that can significantly impact the future of your business and the potential for success. By evaluating your needs and considering the features outlined above, you can find a platform that gives you the ability to deliver exceptional customer experiences and drive long-term growth.

Are you ready to take your customer experience to the next level? Contact boostCX today for a personalized demo and discover how our comprehensive customer experience platform can help you achieve your business goals!