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New Customer Experience Management Trends for 2026
Looking forward and finding ways to adapt to new technology and new best practices is a key aspect of any business and it is important to understand the growing customer experience management trends to be able to provide a memorable experience. boostCX is looking forward to help you get ahead of the curve with this list of New Customer Experience Management Trends for 2026. Learn more about how hyper-personalization, Artificial Intelligence (AI), proactive customer experience strategies, and more will shape the future of the CXM.
5 Emerging Trends for Customer Experience Management in 2026
The customer experience (CX) has never been more important.
An estimated 90% of businesses make it their primary focus and 73% of customers say that the customer experience is the number one thing they consider when deciding whether to make a purchase. The global customer experience management market is projected to grow from $22.35 billion in 2025 to $68.24 billion by 2032 and it's clear that investing in a positive customer experience is a valid strategy to drive revenue.
Here are five key trends that will define a winning CX strategy in 2026 and beyond:
Hyper-Personalization of Customer Experiences
Hyper-personalization is about taking customer experience personalization to the next level by using advanced technology, like AI and machine learning, to create highly individualized experiences. This goes beyond traditional personalization, which might use a customer's name or purchase history, and uses a broader range of data points, such as browsing behaviors, location, and even contextual factors to tailor interactions in real-time. This can involve anything from dynamically customizing a landing page with relevant content to a chatbot that proactively suggests a new interest-earning account to a bank customer.
Continued Development of AI Technology
The use of Artificial Intelligence in customer experience is growing rapidly, with an estimated 22% growth in the conversational AI market between 2020 and 2025. AI-driven chatbots and virtual assistants have the ability to provide 24/7 support and handle simple customer interactions, freeing up human agents to focus on more complex issues. AI also opens the door to sentiment analysis, which helps businesses understand the emotions behind the customer feedback from various platforms.
Increased Use of Predictive Analytics
Predictive analytics is the use of data, statistical algorithms, and machine learning to forecast future customer behaviors and needs. It allows businesses to move beyond reactive service and anticipate potential problems before they become more severe. By analyzing a customer's history and real-time patterns, a company can proactively send an alert or offer a solution, which helps prevent customer churn and improves customer retention.
Increased Focus on Emotional Intelligence
In a more automated world, Emotional Intelligence (EI) in human agents is more important than ever. Emotionally intelligent agents are able to empathize with customers, de-escalate tense situations, and build stronger relationships, which helps build brand loyalty. By developing skills like self-awareness, self-regulation, and active listening, support teams can turn negative interactions into positive ones and make customers feel valued.
Continued Optimization of CXM Strategies
Always optimizing CXM strategies will be a key focus for companies in 2026. This involves using innovative tools and technologies to gather customer data, identify customer pain points, and create customer journey maps. By regularly monitoring KPIs like customer satisfaction scores (CSAT) and Net Promoter Scores (NPS), businesses can measure the impact of CXM strategies and make sure they are meeting expectations.
READ MORE: How To Find the Right Customer Experience Management Software
As customer expectations continue to grow and change, it is even more important to stay ahead of these New Customer Experience Management Trends for 2026. By embracing hyper-personalization, AI-powered solutions, predictive analytics, emotional intelligence, and continuous strategy optimization, you can set your business apart from your competitors.
Contact boostCX today to see how our customer experience management platform can help you implement these trends and strategies!

How Can AI Improve the Customer Experience?
The customer experience is about people – but with the development of Artificial Intelligence (AI) and machine learning applications, technology can help you and your business upgrade customer service in your industry. Businesses that hope to use technology to upgrade the customer experience want to know – how can AI improve the customer experience? boostCX provides companies in a multitude of industries with an innovative customer experience platform that employs machine learning to help you measure customer feedback, analyze the feedback, build a strategy, implement the strategy, and improve the customer experience.
Top 5 Ways AI Can Improve the Customer Experience
The current and future benefits of AI and machine learning are nearly limitless – but how can that technology be leveraged to improve the customer experience at your business? From predicting your needs before you say them to resolving issues at warp speed, AI and machine learning have the capability to transform the customer experience. Data-driven decisions fueled by machine learning and customer data lead to improved strategy and proactive problem-solving anticipates your next move and can provide personalized recommendations that upgrade the customer experience. All this – combined with faster issue resolution and fewer mistakes, paints a picture of a smoother, more satisfying customer journey – and it is powered by the magic of AI.
1. Data-Driven Decisions
AI and machine learning have the capability to really dive into numbers and analytics – more than you or I – and can apply that to the customer experience. By unlocking actionable insights from mountains of data, AI and machine learning empower you to make data-driven decisions that personalize experiences, predict customer needs, and ultimately, leave your customers happy.
2. Predictive Problem Solving
Armed with the power of AI, technology can analyze customer data to predict potential issues before they arise, proactively provide you with solutions, and prevent negative experiences for your customers – which leads to a smoother, happier customer journey.
3. Personalization
The ability of AI and machine learning to analyze customer data and tailor interactions and recommendations to your company’s needs, creates a sense of valued recognition and boosts overall customer experience and service satisfaction.
4. Resolve Customer Issues Faster
AI has the capability to speed up customer issue resolution. Chatbots handle simple questions instantly, while advanced AI analyzes historical data to suggest solutions quicker than ever. Proactive outreach warns of potential issues and tailors fixes to fit your business, leaving customers feeling valued and resolving problems swiftly.
5. Reduce Mistakes
AI can act as a guardian angel for your business, minimizing errors at every turn in the customer journey. Chatbots answer FAQs and help eliminate human error in basic interactions. Data analysis predicts and prevents potential missteps, while automated tasks ensure accuracy and consistency. With AI on your side, customer service runs smoother, leaving less room for error and more room for satisfied customers.
How Does boostCX Use AI and Machine Learning?
boostCX provides businesses with a comprehensive platform that will help you upgrade the customer experience at every turn and technology is a valuable tool in the boostCX toolkit. boostCX works to collect customer feedback via a variety of methods and the combined power of human and machine learning will help you analyze the massive amount of data, identify issues in the customer journey, and build a strategy. AI and machine learning help create visual tools, provide customer alerts, and much more that will help you improve your level of customer service.
The future of the customer experience is intelligent, personalized, and predictive, thanks to innovative AI technology. From predicting needs before they arise to resolving issues at lightning speed, AI empowers you to create a frictionless customer journey that leaves customers singing your praises and returning to your business again and again.
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What Is the Patient Journey in Healthcare?
Patient feedback is a vital aspect in the healthcare industry and patient surveys are a common method used to help improve the patient experience. To better understand and address the patient experience, healthcare organizations must first understand the patient journey and it is important to ask – what is the patient journey in healthcare? Armed with this knowledge and the right tools, healthcare professionals can better identify pain points within the patient journey and implement new strategies to improve the patient experience – and we are here to help at boostCX.
What Are the 5 Stages of the Patient Journey Map?
The patient journey map is a crucial tool in healthcare, outlining the path a patient takes from the first point of contact through ongoing care – and every stage of the patient map represents a touchpoint of the patient experience that plays a key role in their satisfaction. The patient journey map has five stages – Awareness, Consideration, Access, Services Delivery, and Ongoing Care.
It is crucial for any healthcare organization to understand and optimize the patient journey as it directly impacts the patient experience and the reputation of your organization. A well-managed patient journey can lead to improved patient satisfaction, increased loyalty to your organization, and positive word-of-mouth, all of which can contribute to the growth and success of your organization.
Here is a closer look at each stop on the patient journey map:
1. Awareness
The Awareness stage of the patient journey is the initial phase where patients identify a health concern and begin seeking information. This stage is crucial as it sets the tone for the patient’s perception of their healthcare journey and will influence their choices of healthcare providers and treatments. Online searches, reviews, marketing, networking, and word of mouth are all elements that influence this stage of the patient journey.
2. Consideration
The Consideration stage is a critical step in the patient journey that involves patients evaluating different healthcare providers and treatment options based on the information they have at their disposal. This step in the patient journey is where patients make informed decisions about their healthcare, based on factors like quality of care, cost, location, and reputation.
3. Access
The Access stage of the patient journey, where patients make appointments and access healthcare services, is a key touchpoint in the patient experience. It’s during this stage that patients have their first direct engagement with your organization, making it a critical opportunity to establish a positive first impression and build trust. Patient engagement can occur via a variety of mediums in this stage – phone calls, patient portals, text messages, and emails.
4. Service Delivery
This stage of the patient journey encompasses consultations with medical professionals, tests, treatments, and procedures. This stage of the process is directly correlated with patient satisfaction. The quality, efficiency, and empathy exhibited at this stage of the patient journey has great influence on a patient’s overall perception of care and their likelihood to recommend their healthcare provider to others.
5. Ongoing Care
The Ongoing Care stage of the patient journey, which includes post-treatment follow-ups, rehabilitation, and preventive care, is a valuable opportunity to gather patient feedback. Insights gained at this stage can help healthcare providers better understand the patient experience, identify areas for improvement, and adapt their services to meet evolving patient needs and expectations.
What Are the Benefits of Mapping the Patient Journey?
Mapping the patient journey offers numerous benefits to healthcare providers and organizations. It provides a comprehensive view of the patient’s experience from start to finish and this understanding can help identify gaps in service, areas for improvement, and opportunities to enhance patient satisfaction. This practice creates a visualization of the patient’s path that allows healthcare providers to design more effective interventions, streamline processes, and personalize care.
Here is a short list of the benefits you can expect to discover when you create a map of the patient journey for your healthcare organization.
- Provides a common view of the patient experience for your organization
- Identifies common pain points that patients experience within their journey
- Creates a comparison between the intended patient experience and actual patient experience within your organization
- Helps your organization refine patient surveys and feedback strategies
- Helps build a shared ownership of the patient journey and experience
In conclusion – understanding the patient journey in healthcare is crucial for improving the patient experience and your level of care. Each stage of the journey, from start to finish, provides new opportunities to engage with patients and meet their needs effectively. Equipped with customer solutions like the boostCX Customer Experience Platform, healthcare providers can gather and analyze patient feedback, manage their online reputation, and leverage insights to make data-driven decisions.
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How To Improve the Customer Experience in Automotive
In the automotive industry, providing an exceptional customer experience is key to making your dealership, service department, or your aftermarket service provider stand apart in a competitive market. From the moment a customer steps into a dealership, onto your lot, into your service shop, or visits your website, every interaction shapes their perception of your brand. Improving the customer experience involves understanding customer needs, personalizing interactions, and responding promptly to feedback. If you are in the automotive industry and want to know how to improve the customer experience in automotive, the boostCX Customer Experience Platform can play a pivotal role in your success.
Top 3 Tips to Improve the Customer Experience in the Auto Industry
When you approach the customer experience – knowledge is power. The more customer data and feedback you can collect and analyze the more you will be able to fine tune the customer experience at your dealership or service center to better fit the needs and wants of your customer base. To achieve this result, a comprehensive suite of customer experience solutions can help you collect data, analyze feedback, formulate a plan of action, and ultimately improve customer satisfaction and customer loyalty.
Here are our top 3 tips to improve the customer experience in the auto industry and the boostCX tools that can help you accomplish your customer service goals.
1. Collect Continuous Customer Feedback
Knowledge is power in the customer experience and it is vital that you collect continuous customer feedback. The average automotive customer has an estimated nine touchpoints in the sales process with many touchpoints online – and that is a lot of interaction with your customers. The feedback that you collect from these customer touchpoints can help you paint a picture of the customer experience and address any pain points within the process. The boostCX platform provides Survey Feedback and Closed-Loop Alert Management features that help you collect customer feedback from a variety of sources, platforms, and surveys – including multilingual surveys. Real-time alerts and closed-loop alerts mean you can respond to customer feedback quickly.
2. Analyze and Leverage Customer Feedback Results
It is critical to analyze and leverage customer feedback to produce positive change in the auto industry. Feedback provides valuable insights into customer preferences, expectations, and areas of dissatisfaction, which can guide improvements in product design, service delivery, and overall customer experience. However – it can be difficult to collect and make sense of this feedback. That’s where boostCX comes in. The Survey Feedback and Closed-Loop Alert Management system collects the data and Actionable Insights and Text Analytics features allow businesses to analyze this feedback, identify trends, and uncover root causes of customer satisfaction or dissatisfaction. This innovative Performance Management System will help you analyze feedback that includes custom role-based dashboards, KPI trends, custom reports, KPI-driven Scorecards, theme detection, and visual representations of customer data.
3. Create and Build Customer Loyalty
Building customer loyalty is of paramount importance in the auto industry. A loyal customer base not only provides a steady stream of revenue but also serves as brand ambassadors, spreading positive word-of-mouth that can attract new customers. In the digital age, social media plays a significant role in building and maintaining this loyalty. The boostCX Social tool can be a game-changer in this environment. It integrates social media reviews and comments into a customer experience portal, enabling auto businesses to engage with customers on social platforms, respond to their concerns promptly, and leverage positive feedback for brand promotion. When you manage your online reputation effectively, your dealership can ensure strong customer relationships, build loyalty, and drive success.
Enhancing the customer experience in the automotive industry requires a multifaceted approach and strategy. It requires a deep understanding of customer needs, personal customer relationships, effective use of customer feedback, and diligent online reputation management and businesses must stay ahead of the curve to thrive. The boostCX Customer Experience Platform can provide the necessary insights and capabilities to elevate customer experience, foster loyalty, and drive business growth.
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What Is a Net Promoter Score (NPS)?
Are you looking for ways to improve the customer experience at your business? Are you looking for key metrics you can use to determine what your customers think about your customer service? The Net Promoter Score (NPS) is a metric used by many businesses in many industries to learn about their customer service and many new business owners want to know – what is a net promoter score? To put it simply – NPS is a simple yet powerful tool that helps you calculate customer satisfaction and loyalty. Learn more about this simple yet effective tool with an overview created by the boostCX Team.
The Net Promoter Score is a vital metric used by businesses in many industries to assess customer loyalty and overall satisfaction with your products or services. The score involves some simple math and is calculated based on responses to a single question – how likely are you to recommend our products or services on a scale of 1 – 10? The NPS is calculated based on the responses provided by your surveys – and we are here to tell you how.
How To Calculate Your NPS
It is pretty simple to calculate your Net Promoter Score and involves just a few simple steps and some basic math. Remember the question you asked in your survey where your customers provided a score of 1 – 10? When you collect that data, you want to group those customer responses by their scores. Customers who responded to the survey question with a 9 – 10 are categorized as Promoters, those who responded with a score of 7 – 8 are categorized as Passives, and customers who answered the survey with 0 – 6 are categorized as Detractors.
What Is a Good NPS Score?
A good NPS score will vary based on the industry you work in and the standards set by your customer base. In general – an NPS score above 0 is considered Good, as it indicates that you have more promoters than detractors for your products and services. A score greater than 50 is Excellent and indicates a high level of customer satisfaction and loyalty. A score of 70 or above is Exceptional and is achieved by top-performing companies that provide a superior customer experience. While a high NPS score is important, it may be more important to note that a Net Promoter Score should be used as a benchmark for improvement over time, rather than a standalone number. Regularly measuring and tracking your NPS can help you understand how changes in your business impact customer satisfaction and loyalty.
If you have asked – what is the Net Promoter Score (NPS)? We hope that this overview created by boostCX has provided additional insight into this vital tool that provides a clear measure of customer loyalty and satisfaction. It can help businesses understand their customers better and identify areas for improvement and is just one piece of the customer experience puzzle.
Understand Your CX Maturity Level
How mature is your customer experience strategy? Find out with a FREE, personalized CX Health Check.
The boostCX Health Check can help you understand where you're at, and where you need to be. Complete the assessment to:
Evaluate your current customer experience operations
Get personalized, tactical advice on areas of improvement
Receive a CX Maturity Model score
Scale your CX operations for success
