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New Customer Experience Management Trends for 2026
Looking forward and finding ways to adapt to new technology and new best practices is a key aspect of any business and it is important to understand the growing customer experience management trends to be able to provide a memorable experience. boostCX is looking forward to help you get ahead of the curve with this list of New Customer Experience Management Trends for 2026. Learn more about how hyper-personalization, Artificial Intelligence (AI), proactive customer experience strategies, and more will shape the future of the CXM.
5 Emerging Trends for Customer Experience Management in 2026
The customer experience (CX) has never been more important.
An estimated 90% of businesses make it their primary focus and 73% of customers say that the customer experience is the number one thing they consider when deciding whether to make a purchase. The global customer experience management market is projected to grow from $22.35 billion in 2025 to $68.24 billion by 2032 and it's clear that investing in a positive customer experience is a valid strategy to drive revenue.
Here are five key trends that will define a winning CX strategy in 2026 and beyond:
Hyper-Personalization of Customer Experiences
Hyper-personalization is about taking customer experience personalization to the next level by using advanced technology, like AI and machine learning, to create highly individualized experiences. This goes beyond traditional personalization, which might use a customer's name or purchase history, and uses a broader range of data points, such as browsing behaviors, location, and even contextual factors to tailor interactions in real-time. This can involve anything from dynamically customizing a landing page with relevant content to a chatbot that proactively suggests a new interest-earning account to a bank customer.
Continued Development of AI Technology
The use of Artificial Intelligence in customer experience is growing rapidly, with an estimated 22% growth in the conversational AI market between 2020 and 2025. AI-driven chatbots and virtual assistants have the ability to provide 24/7 support and handle simple customer interactions, freeing up human agents to focus on more complex issues. AI also opens the door to sentiment analysis, which helps businesses understand the emotions behind the customer feedback from various platforms.
Increased Use of Predictive Analytics
Predictive analytics is the use of data, statistical algorithms, and machine learning to forecast future customer behaviors and needs. It allows businesses to move beyond reactive service and anticipate potential problems before they become more severe. By analyzing a customer's history and real-time patterns, a company can proactively send an alert or offer a solution, which helps prevent customer churn and improves customer retention.
Increased Focus on Emotional Intelligence
In a more automated world, Emotional Intelligence (EI) in human agents is more important than ever. Emotionally intelligent agents are able to empathize with customers, de-escalate tense situations, and build stronger relationships, which helps build brand loyalty. By developing skills like self-awareness, self-regulation, and active listening, support teams can turn negative interactions into positive ones and make customers feel valued.
Continued Optimization of CXM Strategies
Always optimizing CXM strategies will be a key focus for companies in 2026. This involves using innovative tools and technologies to gather customer data, identify customer pain points, and create customer journey maps. By regularly monitoring KPIs like customer satisfaction scores (CSAT) and Net Promoter Scores (NPS), businesses can measure the impact of CXM strategies and make sure they are meeting expectations.
READ MORE: How To Find the Right Customer Experience Management Software
As customer expectations continue to grow and change, it is even more important to stay ahead of these New Customer Experience Management Trends for 2026. By embracing hyper-personalization, AI-powered solutions, predictive analytics, emotional intelligence, and continuous strategy optimization, you can set your business apart from your competitors.
Contact boostCX today to see how our customer experience management platform can help you implement these trends and strategies!

How Does AI Impact the Employee Experience?
In a competitive business landscape, it is important to build a strong foundation and a positive employee experience is essential for delivering exceptional customer experiences. When employees feel valued, supported, and empowered, they're more likely to provide outstanding service that fosters customer loyalty and drives business growth. Artificial intelligence (AI) is emerging as a powerful tool for businesses across various industries that include automotive, hospitality, and retail to enhance the employee experience, improve productivity, and ultimately, elevate the customer experience. You may be asking — how does AI impact the employee experience — and boostCX is here to help.
Top 5 Ways AI Improves the Employee Experience
Artificial intelligence (AI) is no longer a future concept — it is here now and it is rapidly transforming the workplace as we know it. From automating mundane tasks to providing personalized experiences, AI offers a range of benefits that enhance employee satisfaction, engagement, and productivity. Here are five key ways AI is making a positive impact on the employee experience:
1. Enhance Employee Skills
AI-powered tools can provide personalized training and development opportunities, helping employees acquire new skills and improve their existing skills. This empowers them to grow professionally, provides opportunities for advancement, and contributes more effectively to the organization.
2. Streamline Workflow
AI can automate repetitive tasks and provide intelligent routing that helps employees resolve issues faster, freeing up employees to focus on more strategic and engaging work. This not only improves efficiency but also reduces stress and enhances job satisfaction.
3. Collect Data to Improve Operations
AI can collect and analyze massive amounts of data on employee performance, engagement, and feedback — in addition to customer feedback and data. This data provides valuable insights that can be used to identify areas for improvement, optimize processes, and create a more positive and productive work environment. AI-powered reporting makes this process even more efficient.
4. Improve Employee Engagement and Personalization
AI-powered tools can facilitate communication, collaboration, and knowledge sharing among employees — providing businesses with more insight into the employee experience. This leads to a more connected and engaged workforce, where employees feel valued and supported and allows businesses to personalize the employee experience to better fit individual needs. An estimated 87% of industry professionals believe that this level of personalization and engagement improves employee satisfaction.
5. Use Predictive Analytics to Provide Proactive Support
AI technology can help you avoid employee burnout and turnover. It can predict potential challenges or needs and provide proactive support to employees that need it. This could include identifying employees at risk of burnout, suggesting relevant training resources, or recommending personalized wellness programs with an internal automated help desk.
READ MORE: What Are the Top AI Trends in Customer Experience Management?
How does AI revolutionize the employee experience? By embracing AI-powered solutions, businesses can create a more engaging, productive, and fulfilling work environment for their employees, leading to increased satisfaction, reduced turnover, and a better customer experience.
Contact boostCX today to learn how AI can be used to transform your employee experience and drive business success!

How Does AI Improve VoC Customer Experience Management?
We live in a world that is driven by data and technology, and businesses are always looking for ways to enhance their customer experience management strategies. Voice of the Customer (VoC) — which is predicated on capturing and analyzing customer feedback — is a crucial aspect of customer experience management that can be amplified by Artificial Intelligence (AI).
Artificial intelligence is now playing an important role in improving VoC practices, enabling businesses to gain deeper insights, personalize interactions, and automate processes. boostCX gives businesses the tools to leverage these AI-driven advancements to create exceptional customer experiences.
Contact boostCX to Schedule a Demo!
3 Ways AI Can Improve VoC Practices
AI is revolutionizing Voice of the Customer (VoC) programs in many industries, making them more efficient, insightful, and actionable. AI algorithms can enhance the VoC experience by providing advanced capabilities for businesses to collect and analyze data. This allows companies to gain a deeper understanding of customer perceptions and identify trends to make better data-driven decisions.
Here's how AI can improve VoC practices for your business:
1. Automating VoC Data Collection and Analysis
AI algorithms can automate the process of collecting and analyzing VoC data from various sources, such as surveys, reviews, and social media. This automation not only saves time and resources but also makes data collection more efficient and accurate compared to other methods. AI algorithms can process large volumes of data rapidly and in multiple languages, reducing the risk of human error and ensuring that businesses have access to reliable customer feedback. This allows companies to focus more on finding valuable insights and taking action to improve the customer experience.
2. Enhancing VoC Data Analysis with Sentiment Analysis
AI-powered sentiment analysis can go beyond simply identifying positive or negative feedback. It can detect nuanced emotions and opinions, providing a deeper understanding of customer perceptions and enabling businesses to tailor their responses accordingly — which is vital to the success of any VoC initiatives. AI's ability to analyze pitch and tone aids in understanding customer disposition, making content management systems more intuitive and responsive to customer feedback. In addition — AI allows businesses to predict outcomes and be more proactive with VoC programs by analyzing historical data and identifying patterns to forecast future customer behavior and sentiment. This predictive capability empowers businesses to take preventative measures, optimize processes, and deliver exceptional customer experiences.
3. Scale VoC Initiatives to FitYour Business with AI
AI can personalize customer experiences based on VoC insights by analyzing individual customer feedback and preferences to recommend products, services, or content. This not only enhances the customer experience but also makes VoC initiatives more cost-effective and scalable as your business continues to grow. AI can analyze vast amounts of data quickly and accurately, reducing the need for manual analysis and allowing businesses to better scale their VoC programs as they grow. Advanced AI platforms also have the ability to learn topics and how to route customers to effective members of your team and generative AI can save teams countless hours that would be spent on research or time-intensive tasks. This scalability makes AI-powered VoC solutions a valuable investment for businesses of all sizes.
READ MORE: How Do AI and Chatbot Benefit the Customer Experience?
AI is transforming how businesses collect, analyze, and act on VoC data, leading to more efficient processes, deeper insights, and personalized customer experiences. By embracing AI-powered solutions and understanding how AI can improve VoC customer experience management, companies can enhance customer satisfaction and drive long-term growth.
Contact boostCX today to learn how our solutions can help you transform your VoC program and elevate your customer experience management!

What Are the Top AI Trends in Customer Experience Management?
Artificial intelligence (AI) is changing how businesses interact with their customers and how customers interact with your business. From personalized recommendations to automated support, AI has changed the customer experience. It is important to understand the top AI trends in customer experience management (CXM) to be able to stay ahead of the curve and deliver exceptional service at every touchpoint. boostCX gives businesses the ability to understand and leverage these advancements with the tools and insight you need to create AI-driven customer experiences.
Contact boostCX to Schedule a Demo!
Top 5 AI Trends in Customer Experience Management
The future of Customer Experience Management (CEM) is intelligent, automated, and hyper-personalized. The use of AI in customer experience management is transforming how businesses engage their customers and by automating tasks, personalizing interactions, and providing proactive support, AI empowers businesses to create exceptional customer experiences that drive growth.
Here are a few key AI trends shaping the industry:
1. Advanced Automation of Customer-Experience Processes
AI is automating many aspects of the customer experience — such as responding to inquiries, resolving issues, and providing support. This frees up human agents to focus on more complex customer issues and allows for 24/7 availability to make sure customers receive timely assistance regardless of when they need help.
2. Real-Time and Hyper-Personalization
AI enables businesses to deliver personalized experiences in real time. By analyzing customer data and behavior, AI algorithms can tailor recommendations, offers, and content to individual preferences, creating a more engaging and relevant customer journey that will help drive revenue.
3. Updated AI Self-Service Options
AI-powered self-service options, such as interactive voice response (IVR) systems and chatbots, are becoming increasingly sophisticated to allow customers to navigate phone menus via voice and much more. These tools can understand natural language, provide personalized assistance, and resolve simple issues without human intervention. This empowers customers to find solutions faster.
4. Customer Sentiment Analysis
AI algorithms can analyze customer feedback based on the language in reviews, surveys, and social media posts, to better understand customer sentiment. This helps businesses to identify how their customers feel about their products or services and determine areas where they excel and where they need to improve, enabling you to make data-driven decisions.
5. The Importance of a Human Element
While AI plays a crucial role in the future of customer experience management, the human element will always be essential. AI tools should complement, not replace, human interaction and employ algorithms that possess an AI-human balance. Businesses need to find the perfect combination of automation and personalization, ensuring that customers still have access to human support when needed.
READ MORE: How To Integrate AI into Customer Experience Management
AI is transforming the customer experience landscape, offering businesses powerful tools to enhance customer interactions and drive satisfaction. Knowing that — it is important to understand the top AI trends in customer experience management and leverage AI-powered solutions to create personalized, efficient, and engaging customer experiences.
Contact boostCX today to learn how our solutions can help you transform your customer experience management strategies!

What Is Customer Retention Rate (CRR)?
Business is competitive, no matter the industry, and understanding your Customer Retention Rate (CRR) is crucial for building strong customer relationships and driving business success. Key Performance Indicators (KPIs) like CRR provide valuable insights into customer sentiment, allowing businesses to identify areas for improvement and track progress over a set period of time.
Many businesses want to know what Customer Retention Rate (CRR) is and why it is important, and boostCX can help. boostCX partners with businesses across various industries, including automotive, retail, and hospitality, to provide tools that will help them measure, analyze, and improve their CRR — enabling them to make data-driven decisions and improve the customer experience.
Contact the boostCX Team for a Demo!
Customer Retention Rate (CRR) is a key metric for many businesses that measures the percentage of existing customers a business retains over a specific period. It's a vital indicator of customer loyalty and the effectiveness of your overall customer experience strategy. To calculate CRR, you will need to know the number of customers at the end of a set period, the number of new customers acquired in that period, and the number of customers at the start of that period. You can use the following formula to calculate CRR:
- CE = # of customers at the end of the period
- CN = # of new customers acquired during the period
- CS = # of customers at the start of the period
Customer Retention Rate = ((CE - CN) / CS)) x 100
By keeping track of this key metric, businesses can put a number to the health and sustainability of the business. CRR reflects the ability of a business to be able to successfully build a consistent customer base — which translates to long-term success.
Why Is Customer Retention Rate Important?
Customer retention rate is a critical metric for businesses of any size. It can help you understand how loyal your customers are, identify areas where you can improve your products, services, or customer service, and track your progress over time. A high customer retention rate can lead to several benefits for your business that include:
Increased and Sustained Revenue
A high customer retention rate leads to increased and sustained revenue. When customers are satisfied with your products or services, they are more likely to return for repeat purchases. This creates a stable customer base that generates consistent revenue over time. Repeat customers tend to spend more per transaction than new customers and studies have shown that a 5% increase in customer retention can lead to a 25% increase in profits.
Reduced Marketing Costs
Customer retention is more efficient than customer acquisition and can result in reduced marketing costs. Acquiring new customers requires significant investment in marketing and advertising campaigns — but retaining existing customers is more cost-effective because you've already established a relationship and built trust with them. By focusing on customer retention, you can reduce your reliance on costly acquisition strategies and be more efficient with your marketing budget.
Enhanced Brand Awareness and Reputation
Enhanced brand awareness and reputation are direct results of high customer retention. When customers have positive experiences with your brand, they are more likely to share their satisfaction with others. This can lead to increased brand awareness and a stronger reputation in the market. Happy customers become brand advocates, spreading positive word-of-mouth on social media and with online reviews, which can attract new customers and enhance your brand's reputation.
What Is a Good Customer Retention Rate?
While a good CRR can vary depending on the industry and the context, a score above 70% is considered favorable. However — it's essential to benchmark your score against industry averages and your own historical data to gain a more accurate understanding of your performance. For example — in the automotive industry, a 75% score might be considered good, while in the retail sector, a score of 80% or higher is the expectation.
READ MORE: Best KPIs to Measure Customer Experience ROI
Do you know what your Customer Retention Rate (CRR) is? Knowing and understanding your CRR is important to long-term success in any industry. Remember — a satisfied customer is more likely to become a loyal advocate for your brand, leading to increased revenue and long-term growth.
Contact boostCX today to embark on your journey towards improved customer satisfaction and business success!
Understand Your CX Maturity Level
How mature is your customer experience strategy? Find out with a FREE, personalized CX Health Check.
The boostCX Health Check can help you understand where you're at, and where you need to be. Complete the assessment to:
Evaluate your current customer experience operations
Get personalized, tactical advice on areas of improvement
Receive a CX Maturity Model score
Scale your CX operations for success
